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TripAdvisor is selling CabinGuru – the cruise site that never happened
To the outside, a travel site called CabinGuru seemed like a perfect idea – a cruise planning and information service, perhaps a little bit like the TripAdvisor-owned SeatGuru. With cruise lines and...
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Triptease wants to refresh the reviews space putting an end to faceless text
Frustration with travel reviews drove Triptease founder Charlie Osmond to develop the service after six years working in social media for big names across fashion and politics. The startup is privately...
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Traxo launches a review platform for hotels and flights that verifies user...
Social travel and trip planning provider Traxo thinks it has come up with an automated way to verify the authenticity of reviews of hotels and flights—and soon for reviews of cruises and rental cars,...
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Black(mail?) cards are not welcome at hotels
NB: This is a viewpoint from Carla Caccavale, a brand strategist at TrustYou. Not deliberately trying to be controversial but the customer is always right, unless they are dead wrong. A few weeks back...
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Onboard, owned by LVMH, aims to make online travel chic, at least for cruises
This summer, Onboard, a website that’s all about cruise travel, will be launched by Onboard Media, whose parent company is LVMH Moët Hennessy Louis Vuitton, the posher-than-posh owner of many luxury...
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Secret sauce for increasing guest satisfaction in hotels: Common sense
NB: This is a viewpoint from Carla Caccavale, a brand strategist at TrustYou. I’ve always been a big fan of common sense – indeed, everyone should be, right? At the core of common sense is the...
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TripAdvisor buys Jetsetter
Six months after officially being put up for sale and following the exit of its CEO earlier in 2012, Jetsetter has a new home: TripAdvisor. Terms of the acquisition were not disclosed in the official...
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Spotting fakes, trust issues and responding to hotel reviews [INFOGRAPHIC]
As consumer browsing of online reviews to help select hotels has increased over the years, so have issues around trust, reliability and the age-old question of whether user generated content is...
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Insider Guides bring Gogobot content to Homeaway
Crowd-sourced content continues to appeal to travel brands, as Gogobot and Homeaway partner on a product called Insider Guides that brings local insider knowledge to travelers. Insider Guides, in a...
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Homeless hostel ranked in city top ten on TripAdvisor as pranksters game the...
News earlier this week that about 10% of travel reviews on the web will be fake by 2014 probably came as a surprise to many. The numbers put together by Olery earlier this week further demonstrate that...
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Why and how did Wanderfly sell up to TripAdvisor?
In October last year, TripAdvisor started what has turned out to a rather aggressive period of vacuuming up startups to bolster its wider portfolio of companies. The first company was trip planning and...
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What will happen to your shadow in a digital world? [VIDEO]
Social media consultant and strategist (not a guru!) Erik Qualman has always taken a step back to look at some of the wider implications of the world’s deep dive into social media. The former-Travelzoo...
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Online gift cards – a marketing and distribution goldmine for hotels?
NB: This is a guest article by Pedro Colaco, president and CEO of GuestCentric. Gift certificates – rarely mentioned in the travel industry as a marketing tool but apparently they are the most-wanted...
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Fiz wants to champion places via crowd wisdom and user-generated content
Fiz is looking to tap into the big data, geo-location and social graph trends out there to bring together leisure time, longer travel and social content. The team behind the newbie are co-founders...
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Visual opinions – Understanding video reviews in the travel industry
NB: This is a viewpoint by Ali Naqi Shaheen, CEO of AppATrip. Last year, one of YouTube‘s executives told a conference that around 90% of all web traffic will soon be video. Robert Kyncl, head of...
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Accor executive posted dozens of anonymous TripAdvisor reviews
Peter Hook, a Sydney-based general manager of communications for Accor Hotels, has posted at least 105 of reviews on TripAdvisor in the past few years — but has done so anonymously, in apparent...
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TripAdvisor Connect: Known knowns, known unknowns and unknown unknowns
In life there are some certainties, some things that are less sure and others that fall somewhere in the middle. Such meandering was captured in a volley of linguistic chaos by ex-US defence secretary...
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Price, ratings and reviews: How consumers process UGC and price when buying a...
NB: This is a guest article by Kelly A McGuire, PhD, SAS Executive Director of Hospitality and Travel Global Practice, and Breffni M. Noone, PhD. The advent of social media, and the popularity of...
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Anatomy of an online review – love, hate and other frequently occurring emotions
The people at Revinate have been experimenting with Term Frequency Analysis. A bit of a mouthful but it simply means the company takes an online review and counts how often each word appears in it. It...
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Ten reasons why many websites end up in the dead-pool
MARKETING: Get a website, throw some content on it, maybe add some ecommerce tools as well, if necessary. What could go wrong? Well, plenty, it appears – with travel one of the most prolific sectors in...
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